Allbirds Remixes Trash Into Treasure With New Collection

Pioneering partnership with Blumaka and Circ gives second life to manufacturing waste

SAN FRANCISCO, Aug. 19, 2025 (GLOBE NEWSWIRE) -- Allbirds is again demonstrating its commitment to making better things in a better way, with the latest addition to its leading-edge lineup of footwear: Remix. Born from a pioneering partnership with Blumaka, a leader in converting recycled foam into world class footwear products, and Circ®, a leading innovator in textile-to-textile recycling, Remix styles give second life to manufacturing waste by transforming blended textile waste and foam scraps into brand new shoes.

With billions of shoes produced annually, the footwear industry generates a staggering amount of manufacturing waste–trimmings, shavings, and dust from the cutting and shaping processes. In midsole foam alone, the industry produces 344,000 tons of waste annually—enough material to craft 2.5 billion midsoles—yet much of this high-quality foam goes unused and discarded. The materials, which are often non-biodegradable and notoriously difficult to recycle, are then routed to landfills where they take decades to decompose and emit harmful chemicals like methane. In an industry-first, Allbirds, Blumaka and Circ are intervening in the process by taking the landfill-bound waste and refashioning it into two Remix styles: the Runner NZ Remix and Cruiser Remix.

The Remix styles incorporate Blumaka midsoles, crafted from reclaimed foam scraps from athletic footwear manufacturing that are ground and molded into a high-performance, recycled foam blend. Not only does this process use 99 percent less water and emit 65 percent fewer carbon emissions than traditional foam production, but it also creates a product that exceeds the expectations of durability, comfort and performance. Blumaka’s approach challenges assumptions about sustainability: these reclaimed materials are not just recycled; they are revitalized into elite, performance-ready components that deliver all-day comfort and cushioning.

Additionally, Remix styles are the world’s first-ever footwear to utilize textile-to-textile recycled materials derived from polycotton waste, using Circ’s proprietary hydrothermal recycling process that separates and recovers cotton and polyester fibers from blended garments. The resulting textile lends a luxurious look and feel, with like-new quality that meets and exceeds virgin synthetics.

The materials combine to create two artful, visually distinct silhouettes that require no compromise on comfort, sustainability or style–offering consumers a fresh look that they can feel good in, and feel good about.

“To us, ‘better things in a better way’ means that we’re not tied to one technology or one method of making–we have a limitless curiosity that inspires us to explore unexpected approaches,” said Adrian Nyman, Chief Design Officer, Allbirds. “Remix is the next step in our innovation journey, delivering on sustainable design that enhances both look and feel.”

The launch of Remix follows a decade of sustainable innovations from Allbirds, including the likes of: Futurecraft.Footprint, an ultra-low carbon running shoe created in collaboration with Adidas; and most recently, M0.0NSHOT Zero, the world’s first net zero carbon shoe made with carbon-negative regenerative wool.

Remix styles are available online and in U.S. and U.K. stores beginning August 19, 2025. The styles are available in full- and half-sizes from Women’s 5-11 and Men’s 7-14, with a retail price of $140 USD.

Hear from our partners
“Allbirds is demonstrating that the world doesn’t need more foam — it needs smarter use of existing resources,” said Stuart Jenkins, CEO of Blumaka. “We don’t recycle trash — we reclaim the most advanced foam ever made and improve upon it. Our process produces elite-level products with proven durability and comfort. Allbirds Remix shows that waste foam isn’t a problem — it’s an opportunity. Better for people. Better for the planet.”

“This collaboration with Allbirds marks a major milestone in proving that textile-to-textile recycling can scale beyond apparel and into high-performance footwear,” said Peter Majeranowski, CEO of Circ. ““By using Circ® Filament Lyocell from recycled textile waste as part of the upper for the Remix, we’re showing that circular materials don’t require compromise, they can look better, feel better, and do better for the planet. This is the future of fashion, and we re proud to help lead the way.”

About Allbirds, Inc.
Allbirds is a global modern lifestyle footwear brand, founded in 2015 with a commitment to make better things in a better way. That commitment inspired the company’s first product, the now iconic Wool Runner; and today, inspires a growing assortment of products known for superior comfort. Allbirds designs its products to be materially different by turning away from convention toward nature’s inspiration with materials like Merino wool, tree fiber and sugarcane. For more information, please visit www.allbirds.com.

About Blumaka
Blumaka is redefining how insoles are made - with purpose, performance, and the planet in mind. Based in Santa Barbara, California, Blumaka produces high-performance insoles made from over 85 percent recycled materials. Our patented process transforms premium foam waste - discarded during athletic footwear production - into durable, responsive, and sustainable products trusted by professional athletes and leading brands. Through independent testing, Blumaka’s NonSlip insoles are scientifically proven to deliver significant performance benefits: 90 percent of athletes ran faster, 80 percent started and stopped more quickly, and 80 percent had increased stability from to the knee to the ground. Whether for elite performance or everyday comfort, Blumaka insoles deliver exceptional cushioning, support, and longevity - all while reducing waste and environmental impact. Learn more at www.blumaka.com.

About Circ
Circ is on a mission to power the clean closet with patented technology that recycles global post-consumer and post-industrial textiles into fully recycled, virgin-equivalent materials. Circ is building a truly circular economy for the fashion industry. Headquartered in Danville, Virginia, a former epicenter of textile production in the United States. Circ is a polycotton blend recycler, Earthshot Prize Finalist, Fast Company Most Innovative Company, a BloombergNEF Pioneer, recognized by TIME and Statista Inc. as a Top GreenTech Companies, and a Certified B Corporation revitalizing the future of material technology and manufacturing. Learn more at www.circ.earth.

Contact
press@allbirds.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/8201af5e-debf-4c13-83e5-a13bf2965a26

The Remix Collection

Remix styles give second life to manufacturing waste by transforming blended textile waste and foam scraps into brand new shoes.

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