Hounds Town USA names Breken Randall as marketing chief as chain tops 100 locations

Hounds Town USA hired franchise marketing veteran Breken Randall as vice president of marketing as the dog daycare and boarding brand pushes deeper into national expansion. The move follows the company’s 100th location opening, new state debuts and recognition from Entrepreneur and Inc.

Why it matters: - Hounds Town USA is adding marketing leadership as it tries to turn rapid franchise growth into stronger local store performance and more consistent support for franchise owners. - The appointment comes during a year of expanding pet ownership and rising demand for pet care services. - Hounds Town USA said 95 million U.S. households now own at least one pet. - The brand is also trying to build on a milestone first half of 2026 and keep momentum going in a crowded but growing category.

What happened: - Hounds Town USA appointed Breken Randall as vice president of marketing. - Randall will lead the company’s national marketing strategy. - His focus will include local store performance, franchise marketing resources and long-term system growth. - The company made the hire as it continues its national expansion. - The announcement followed the brand’s first-half 2026 growth push and its 100-location milestone.

The details: - Randall brings more than 15 years of experience in strategic growth, franchise brand management and cross-functional marketing. - He previously oversaw marketing for WellBiz Brands, which has more than 900 franchise locations. - Randall also held executive leadership roles at True Religion and A|X Armani Exchange. - Hounds Town celebrated its 100th location opening in April. - The company now operates 100+ locations across 27 states. - Hounds Town opened five new locations in the first half of 2026. - Those openings included the brand’s first locations in Delaware, Minnesota and Utah. - The franchise’s model centers on pack play and dog-first care. - The company also offers doggy daycare, boarding and pet spa services. - At select locations, Hounds Town offers Pet Taxi transportation. - The brand says its all-day play model leaves dogs happy and tired, which it calls the “Hounds Town Hangover.” - Hounds Town projects 25+ locations will open or be awarded in 2026. - The company was founded in 2000 by former NYPD canine handler and Nassau County Police Department commanding officer Michael S. Gould. - Hounds Town’s website is company website. - Franchising information is available at franchising opportunities.

Between the lines: - The hire suggests Hounds Town USA is shifting from pure expansion to a more mature franchise playbook that pairs growth with brand discipline. - Adding a marketing executive with large-system franchise experience signals a push to better connect national branding with local execution. - The company is also broadening its leadership bench after recently adding Courtney Allison as chief franchise officer and integrator. - Hounds Town said Allison joined in March and focuses on franchisee support, cross-functional alignment and system consistency. - The brand’s recognition from franchise and workplace rankings gives the company added credibility as it scales. - Entrepreneur ranked Hounds Town No. 141 on its 2026 Franchise 500, up 32 spots from the prior year. - Entrepreneur also listed Hounds Town among five franchise brands benefiting from pet care industry growth. - Inc. named Hounds Town to its 2026 Best Workplaces list.

What's next: - Hounds Town USA said it will keep expanding thoughtfully in the second half of 2026. - Additional locations are in development. - The company plans to keep investing in marketing and franchisee support. - Hounds Town said the leadership team is focused on long-term growth and stronger systems for franchise owners and pet parents.

The bottom line: - Hounds Town USA is betting that stronger leadership and tighter franchise support will help it convert nationwide demand for pet care into durable growth.